Dave chats with Rebecca Dare from  Monash Business School about the Black Friday  Sales.

Black Friday discounting is usually a race to the bottom in terms of profitability. Australian retailers have identified discounting as one of the biggest challenges they face in 2019. In conjunction with the trend in consumer preferences for online shopping, Black Friday’s manic discounting can be an unsavoury prospect for some retailers, despite the boost to sales.

 

“Rather than applying the strategy of a straightforward discount, Australian retailers should be considering more inventive ways of spicing up their offerings. Emphasising the spirit of competition felt by many consumers while deal hunting can be one way to elevate the Black Friday experience.”

 

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Read the full article by Dr Rebecca Dare in Monash Business School’s Impact