The votes are in and Australians are about to discover what prime homegrown real estate they’ll be playing for on the all-new Monopoly Australia board, which is set to hit stores on 15 June.
Hasbro Australia’s Brand Manager for Monopoly, Tiffany Vibert has told Dave Hobart Stanley and Freycinet national park made the cut for Tasmania.
This hotly contested election, which took place in November 2016, pitted some of the country’s most loved regions and capital cities for places on the board. Australians were invited to cast votes for their favourites, and led to some unexpected swings.
With 40 locations on the ballot, less than half a per cent separated the two top states and the two top properties.
Sydney cemented its position as Australia’s most expensive real estate, taking out the coveted blue Mayfair position with 6.3 per cent of the vote. A surprise – but welcome – partner for top spot (Park Lane on the UK version) is regional foodie’s paradise, Orange, NSW, renowned for its local wine and produce.
The Monopoly Australia election was the result of a combined collaboration between the world-famous game and the tourism office for each State and Territory, which provided the shortlists of five key locations.
During the three-week election period in November 2016, over 35,000 Monopoly fans voted for their favourite locations and attractions in each state or territory to determine which top two or three would receive a place on the all-new Monopoly Australia board.
In the final tally, 22 regions were given the nod, with Queensland nipping at NSW’s heels to take out second spot for the Green property portfolio. The Sunshine State championed its renowned holiday destinations, with the Whitsundays, Gold Coast and Tropical North Queensland all making the cut.
Across the board, Australians showed their love of leisure over loyalty to their capital cities. In a surprise upset, only four states voted to showcase their capital cities.
The new edition celebrates Australian traditions and lifestyles in every aspect of play. Six highly collectible Australian tokens are included: a barbeque, kangaroo, kookaburra, cricket bat, meat pie and a surf board rider, with Monopoly experts predicting fierce battles across the country to secure fresh favourites.
The Community Chest and Chance Cards also offer players the chance to sell their State-of-Origin tickets or sell their lamingtons at the school fete. Players can even collect a bundle if their nag wins the Melbourne Cup.
Thanks to the overwhelming public interest in the election, Vibert believes the all-new Monopoly Australia board will be highly sought-after and in time, a collector’s item.
More details on Monopoly Australia and the winning destinations are available at www.monopolyaustralia.com.au.